While living in India in 2012, Alila Grace (Founder), noticed the lack of proper sanitary protection for the local girls and women. Her sweet Indian host told her that she couldn’t ever hide when she was on her period, as her rags were bigger than diapers. She explained that she often had to stay home from work and school, shaming her body and her cycle. Then to add to the distortion, the menstrual waste would pile up in the local rivers and fresh water sources.