While the offline business philosophy has always focused on showcasing top IT&C brands across as many physical stores as possible, the online environment presented a new opportunity. The number of available products was no longer a limitation — instead, the wide range became a major strength. The online store played a key role in expanding Altex’s customer base, making products accessible to users from all regions of Romania.
As part of the design and front-end team, I contributed to the launch of the new website design in April 2013. Our focus was on maintaining a consistent visual identity and improving the overall browsing experience, while ensuring that all technical functionalities remained stable and user-friendly.
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Coming Soon to the Apple App Store
